Trevethan unveils sustainable new bottle design
In our biggest revamp since inception, Trevethan has reworked its iconic Art Deco inspired bottle.
Over the last couple of years Trevethan has gone from strength to strength winning numerous prestigious awards with the IWSC including National Gin Producer of the Year in 2021 and a Gold Outstanding Medal for its Original Cornish Dry Gin in 2022. As a result, we have gained new listings with online and in store retailers nationwide. Therefore, the time was right to design a bottle that was truly unique to Trevethan and one that was more sustainable though production than ever before.
12 months later, we are delighted to reveal the new incarnation of our iconic glass bottle which symbolises the craftsmanship we are known for as well as strengthening the message around the brands premium quality, while celebrating its art deco heritage. The stunning new design is made from 30% less glass than our previous bottle and production has moved to the UK in a bid to further our sustainability credentials and reduce our carbon footprint.
The elegant design features narrower shoulders with defined deco style feathered edges which gives a nod to our 1920s heritage. The bottle cleverly features branding within the glass with its logo embossed down the sides. This idea was inspired by how Trevethan would have been identified back in 1929 when the recipe was originally conceived by Norman Trevethan. In a time when the popularity of glass was rising and before paper labels were invented. Producers would indicate what the bottle content were by embossing wording on the sides so when it caught the light you could easily read what was inside the glass bottle without any nasty surprises! Adding these extra details are what makes the bottle as unique as the spirit inside.
The narrower shoulders create an ergonomic shape with a more comfortable pour. While the stopper and gold seal remain the same, the labels are based around the previous design but include less script style text to enhance its legibility. We have of course kept the most important design elements that make Trevethan… Trevethan! For example, our logo, label colours and art deco patterns relating to each gin, luxury gold foiling and proudly our ‘Product of Cornwall’ statement!
While our bottle may look a little different, the contents remain the same multi award winning premium craft spirit made at our distillery here in Cornwall. We passionately believe that by using skilled craftspeople, traditional methods and the highest quality sustainable ingredients produce the best quality results. Being true to the humble core values we consistently provide our customers with the greatest sensory experience we could possibly give them. We will always keep true to the craft spirit in which we were conceived.
The redesigned bottle is starting to roll out to distributers and retailers with the first batch shipped to Waitrose supermarkets having recently secured a nationwide listing. We hope that the new bottle will be widely available early next year.
For now, our multi award winning gin in its timeless new bottle is available to buy from our online store.